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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Creating a User-Centered eCommerce Taxonomy - Make it stand out</image:title>
      <image:caption>Our qualitative research helped us uncover different factors that influence consumer mental models for alcohol categorization</image:caption>
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      <image:title>Creating a User-Centered eCommerce Taxonomy - Make it stand out</image:title>
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